After the computer giant announced plans to remove his social media startup from its advertising platform, Twitter CEO Elon Musk threatened to sue Microsoft.
They conducted illegal training using Twitter data. Time for a lawsuit,” Musk tweeted.
The internet giant had previously announced in a notice that starting on April 25, its advertising platform “will no longer support Twitter.”
The move came in the wake of Twitter announcing fees to use its API, with access starting at $42,000 (roughly Rs. 34,51,600) a month.
From April 25, users will no longer be able to access their Twitter accounts through Microsoft’s Digital Marketing Center’s social media management tool, according to Microsoft. Users will also no longer be able to schedule, create, or manage tweets or tweet drafts. In addition, users won’t be able to view their past tweets and engagement on the Microsoft Advertising platform.
“Starting on April 25, 2023, Smart Campaigns with Multi-platform will no longer support Twitter,” Microsoft said. A similar email has begun to go out to Microsoft Advertising users stating that “Digital Marketing Center (DMC) will no longer support Twitter starting on April 25, 2023.”
Microsoft’s announcement comes just one day after Twitter owner Elon Musk appeared at a major marketing and advertising conference.
At the event, Musk attempted to lure brands back to the platform after Twitter lost half of its biggest advertisers following his takeover of the company.
The billionaire, Musk who bought Twitter last year, is changing the company’s policy to charge businesses for access to its stream of data.
Previously, the Microsoft Advertising function allowed advertisers to manage all of their social network accounts on one platform. Users could reply to messages sent via Facebook, Instagram, LinkedIn, and Twitter as well as direct messages (DMs).
Although Microsoft’s social networking tool was free for advertisers to use, it was prominently shown on the Digital Marketing Centre dashboard for Microsoft Advertising.
It complemented the platform’s paid social and search advertising capabilities, which assisted companies in running and managing their sponsored ad campaigns on websites like Google Ads, Facebook and Instagram, as well as Microsoft’s search advertising.
Microsoft made more than $12 billion (roughly Rs. 98,600 crore) in digital advertising revenue last year from ads that would be created, managed, and run through its Advertising platform.
