Mon. May 17th, 2021

Businesses face digital ceiling in transformation progress: Infosys study

Businesses face a digital ceiling in their transformation process and few companies globally have reached the advanced stage on this front, an Infosys study released here showed on Wednesday.

However, India ranks the very best within the digital maturity index and Indian companies are before the worldwide average, particularly in operating at scale in Application Programming Interface (API).

Digital marketing may be a particularly strong capability for Indian companies, consistent with the new global study by Infosys Knowledge Institute.

The Infosys Digital Radar 2020, which measured companies’ progress against 22 digital initiatives, this year found that India ranks the very best within the Digital Maturity Index at 71.4, whereas the general digital maturity, stands at 62.3.

The study reveals that 38 per cent of companies are within the visionary category which is critical percentage for India.

The report, which surveyed over 1,000 executives globally, ranked the foremost digitally advanced companies as “Visionaries”, followed by “Explorers”” then “Watchers”.

While influenced by high representation within the digitally strong high-tech sector, this is often still a robust showing for India.

Compared to the remainder of the planet , India excels in cybersecurity and APIs (60 per cent within the India vs 51 per cent globally).

One of the strongest digital transformation initiatives within the Indian market is digital marketing (62 per cent in India vs 45 per cent globally).

The biggest challenges to transformation in India is managing risk-averse cultures to tech advancement (45 per cent in 2020 vs 47 per cent in 2019).

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