ByteDance’s announcement comes at a time when the adoption and usage of apps such as Vigo and Vigo Lite have surged.
TikTok parent company ByteDance has announced to shut the popular video-sharing platform, Vigo. Vigo and its storage-friendly version, Vigo Lite will be discontinued on October 31. ByteDance has said it will direct users of both Vigo and Vigo Lite platforms to TikTok over the course of time since Vigo is quite similar to TikTok in its interface and functionalities. Since the appeal of TikTok has become far greater than ByteDance’s other platforms, the decision to shut Vigo and Vigo Lite is not surprising.
According to a report by Entrackr, the Chinese company sent out a notification to convey the farewell message that reads: “We want to thank you for the time you’ve spent with Vigo. It’s you who made us who we are today. We regret to inform you that we’ll discontinue our service after 31st October 2020.” However, the company did not specify why it decided to shut the two popular apps.
The Vigo and Vigo Lite users will be transitioned to TikTok automatically while the transfer of remaining diamonds will have to be done manually, the report said.
Vigo was launched in 2017 as Hipster but renamed later. It amassed around 120 million active users globally but fell short on uniqueness before ByteDance’s other similarly-styled app TikTok. Over the past few years, TikTok has emerged as the most popular platform for short-form videos and their remixes with the original content.
Grossing over 200 million users in India alone, TikTok has overshadowed all other apps, including those belonging to the parent company ByteDance. In the run are apps from Google and Facebook, which could not perform similarly. Vigo, on the other hand, had nearly 4 million monthly active users in May in India while the Vigo Lite app had a reasonable smaller base with 1.5 million users, according to the data by a firm that tracks mobile app progress, courtesy TechCrunch.
ByteDance’s family will have one fewer member after Vigo is shut down. It currently has TikTok, Vigo, and Helo as three popular apps in India. While TikTok never had to face the heat from the rising competitors, Vigo rivalled Likee and Bigo Live apps in India. Helo is also countered by the Twitter-backed ShareChat in the Indian market.