Google’s new Ad Settings show how dumb targeted ads still are

Commentary: Hey, I’m just not a sports fan, OK?

I’m as scared as anybody that all of my oh-so-personal data is being turned into a giant dossier that’ll help companies and governments target me in all kinds of seminefarious ways. Shadow profiles and the like.

But if Google’s just revamped Ad Settings tool is any indication, those potentially privacy-penetrating algorithms are still pretty dumb.

So dumb that I’m happy to share it with you. Here’s what Google has on me, Sean Hollister, for the purposes of advertising right now:

In some ways, this is actually a pretty decent picture of my big-picture interests. Yes, I’m a parent, I’m currently doing a little home improvement and I am most definitely a game and gadget geek.

But I’ve never watched a soccer game in my life. Outdoor furniture? I’ve been living in a condo with no front yard or back yard until just last month. I am also not a web designer, I generally don’t care for strategy games and my interest in locksmiths ended after the third time I locked myself out of the house. (I bought a keypad lockand never looked back.)

And honestly, my big-picture interests aren’t hard to find. Just take a look at my public Twitter feed, and you’ll get a clearer picture than Google offers here.

In some ways, this is actually a pretty decent picture of my big-picture interests. Yes, I’m a parent, I’m currently doing a little home improvement and I am most definitely a game and gadget geek.

But I’ve never watched a soccer game in my life. Outdoor furniture? I’ve been living in a condo with no front yard or back yard until just last month. I am also not a web designer, I generally don’t care for strategy games and my interest in locksmiths ended after the third time I locked myself out of the house. (I bought a keypad lockand never looked back.)

And honestly, my big-picture interests aren’t hard to find. Just take a look at my public Twitter feed, and you’ll get a clearer picture than Google offers here.

Source: cnet.com

Advertisements

Leave a Reply

Your email address will not be published. Required fields are marked *